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American David MacNeil was already working in the automotive industry in the 1980s, when a break to the UK reinforced his view that car floor mats back home lacked sufficient quality – especially for luxury vehicles. He was in a job that gave him the perfect perspective: vice president of sales for AMG (before the performance company was fully integrated into Mercedes-Benz). With his entrepreneurial spirit kindled, MacNeil re-mortgaged his house in 1989 to finance a new company that wo …